About our program
VeggieRx is a behavior change program for low income individuals, youth, and families who have diet-related health conditions. The program provides nutrition education, cooking demonstrations, and access to healthy foods through a series of 8 classes over 16 weeks where participants engage in discussions and hands-on activities about food, nutrition, and cooking. At each class, health indicators such as height, weight, blood pressure, and BMI are measured, and participants receive “prescription” vouchers that can only be used to purchase fruits and vegetables at local farmers’ markets. By tracking health indicators, participants and program staff can witness the positive health changes associated with a healthier diet and increased access to healthy foods.
To learn more details on how Fresh Approach implements VeggieRx in Bay Area communities, view our webinar from December 2016!
Fresh Approach has been operating VeggieRx since 2011 in the Bay Area, tracking results along the way. See our 2015 Impacts Report for our most recent data, and review previous program reports to find out more about the long term benefits for participants.
VeggieRx is made possible by the generous support of our funders and partners.
Any additional program questions can be directed to firstname.lastname@example.org.
VeggieRx in 2017
2017 class dates have not yet been set, but funding has been awarded to offer VeggieRx in: Oakland, Redwood City, San Mateo, and Millbrae.
Stay tuned to this page for class dates and locations to be posted in early 2017.
Thanks to Our Funders
Our VeggieRx program was inspired by Wholesome Wave’s Fruit and Vegetable Prescription Program. The design and initial pilot phase of our VeggieRx program was supported by a grant from Health Trust in 2011-2012 to work with community partners in Santa Clara County. The program continued with funding from California Department of Food and Agriculture’s Specialty Crop Block Grant Program in 2012-2015, The San Francisco Foundation in 2013-2014, and Kaiser Permanente 2015-2016, which allowed us to further develop our program and offer class series to communities throughout the Bay Area. The program continues today with support from El Camino Healthcare District, Sequoia Healthcare District, and Kaiser Permanente.