Board of Directors
Veronica Mazariegos-Anastassiou (she/her)
Chair, Brisa Ranch
Veronica is a farmer/operator at Brisa Ranch in Pescadero, CA. Brisa is a 12-acre organic diversified vegetable production farm, marketing produce mainly via wholesale and restaurant sales, and as of 2020, a 100-member CSA program. Veronica and her co-founders are committed to farming regeneratively—centering soil and ecosystem building, equity, justice, and food access, at the core of their operation. With 10 years of experience in agriculture, Veronica has worked with rice farmers in West Africa, evaluated international agriculture/food access interventions, managed a mid-scale farm selling to institutional buyers, and started her own farm. Veronica has a master’s degree in Applied Economics and Management focusing on food and agriculture from Cornell University, where she conducted research on cooperatives, global food value chains, innovations aligned with sustainable and equitable agri-food systems, and the relationship between supermarkets and nutritional quality of food consumption in México. Veronica is a member of the Farmer Governance Committee of the California Farmer Justice Collaborative and a 2021 National Young Farmers Coalition California Farmer Political Leadership Fellow.
McKinley Baker (he/him)
Vice Chair, Altman Solon
McKinley is a Bay Area native, born and raised in Oakland, CA. He has a deep love for all things food and is passionate about ensuring equal access to affordable and high-quality food for all communities. Professionally, McKinley has spent the past decade working as a strategy consultant (Accenture and Altman Solon) driving enterprise-wide strategic initiatives at fortune 500 companies and leading company and business model evaluations to inform strategic investments. McKinley has also played an integral role in shaping DE&I strategies focused on attracting, engaging, retaining, and cultivating diverse talent within his organizations. McKinley attended Morehouse College where he earned a degree in Business Administration with a focus on Finance.
Allen Moy (he/him)
Treasurer, Pacific Coast Farmers’ Market Association
Allen is Executive Director of the Pacific Coast Farmers’ Market Association (PCFMA), a nonprofit organization that serves over 250 California farmers by operating and promoting certified farmers’ markets in dozens of communities throughout the San Francisco Bay Area. Allen joined PCFMA in 2003, bringing over 15 years of experience in non-profit organizations. Allen is a native of San Antonio, Texas. He holds a Master’s in Urban Administration and a Bachelor’s in Communications and Political Science, both from Trinity University in San Antonio. Allen also has a Certificate in Human Resource Manager from California State University, Hayward (now Cal State East Bay). Allen is a member of the Board of Directors of the Farmers Market Coalition, a national nonprofit organization dedicated to strengthening farmers’ markets across the United States.
Petros Maskal (he/him)
Secretary, United States Department of Agriculture
Petros is an environmental planner with the United States Department of Agriculture in Vacaville, CA, and consults as an independent data analyst as of 2017. Petros is passionate and driven towards improving regional food security, developing regenerative agricultural systems, creating resilient local food systems through ecological restoration projects on working lands, and supporting data-driven business decisions. Petros brings 15-plus years of experience across the domains of food service, agricultural research, agricultural conservation, and environmental planning. Petros has worked across multiple segments of the food system which includes fine dining restaurants and grocery retailers in the SF Bay Area as a gastronomy coordinator, with indigenous Ecuadorian farmers/stewards through research collaboration, exploring the suitability of agroforestry systems within the Ecuadorian Amazon, and in Northern Tanzanian community level conservation work tackling environmental degradation issues taking place within the agrarian, and natural wildlife landscape interface. Petros has a master’s degree in Geographic Information Science and Technology focusing on data modeling and visualization from the University of Southern California, where he investigated the phenomena of food insecurity spatially and conducted suitability modeling research, investigating the viability of several agricultural land use scenarios. Petros also holds a bachelor’s degree in agricultural studies with a focus on crop production science and soil management from California State University, Stanislaus. Petros is a member of the International Geographic Honor Society, Gamma Theta Upsilon, an International Gilman Scholar, and an avid food bank volunteer.
Kaitie Conrad (she/her)
Board Member, Accenture Strategy
Kaitie is passionate about the intersection of community development and sustainable food systems and brings extensive experience shaping and driving transformation initiatives across both private and public sectors. A consultant for Accenture Strategy’s global mergers and acquisitions practice, Kaitie supports both buy and sell-side executive clients across the deal lifecycle to enable their inorganic growth agendas. Prior to joining Accenture Strategy, Kaitie was a chief-of-staff and internal consultant for Teach For America’s national team in which she drove internal strategic planning, human capital/talent management priorities, and organization-wide initiatives. Kaitie received an MBA from Michigan Ross and an undergraduate degree in Political Science and History from UVM. She has lived in San Francisco since 2018.
Ed Chan (he/him)
Board Member, Kaiser Permanente
Ed serves as Senior Vice President & Area Manager for Kaiser Permanente, East Bay Service Area since 2019. A Registered Dietitian, Ed began his healthcare career as a clinical dietitian. His energy and enthusiasm for building and working with teams led to general management roles in hospital support services over a ten-year career with the ARAMARK Corporation. During that time, Ed had the opportunity to work throughout the country in Honolulu, Hawaii, Nashville, Tennessee, Durham, North Carolina, and San Diego, California. Ed is passionate about improving lives in the communities he serves in. Access to high quality affordable care, and also addressing the social determinants of health are his areas of focus. Ed also serves as a mentor to early careerists through the American College of Healthcare Executives and the University of Delaware Alumni Mentorship Program. Ed earned his Bachelor of Science at the University of Delaware, and his Master of Healthcare Administration from the University of North Carolina – Chapel Hill. His dietitian internship was completed at Beth Israel Deaconess Medical Center in Boston, Massachusetts. Ed is currently a member of the Academy of Nutrition & Dietetics, and a Fellow of the American College of Healthcare Executives.
“As a member of the Board, I’m deeply inspired by their mission to change our food system, nudging it towards a local orientation, a focus on nutrition and sustainability, and guided by principles of equity. As a small-scale organic farmer of color, I not only live many of the gaps that Fresh Approach aims to address but also see my values reflected in their work. I’ve been lucky to meet many members of the team, and could easily sense how dedicated the team is to working through many of the challenges faced with this substantial undertaking.”Veronica Mazariegos-Anastassiou, Board Chair