Board of Directors

McKinley Baker (he/him)

Chair, Altman Solon

McKinley is a Bay Area native, born and raised in Oakland, CA. He has a deep love for all things food and is passionate about ensuring equal access to affordable and high-quality food for all communities. Professionally, McKinley has spent the past decade working as a strategy consultant (Accenture and Altman Solon) driving enterprise-wide strategic initiatives at fortune 500 companies and leading company and business model evaluations to inform strategic investments. McKinley has also played an integral role in shaping DE&I strategies focused on attracting, engaging, retaining, and cultivating diverse talent within his organizations. McKinley attended Morehouse College where he earned a degree in Business Administration with a focus on Finance.

Petros Maskal (he/him)

Vice chair, United States Department of Agriculture

Petros is an environmental planner with the United States Department of Agriculture in Vacaville, CA, and consults as an independent data analyst as of 2017. Petros is passionate and driven towards improving regional food security, developing regenerative agricultural systems, creating resilient local food systems through ecological restoration projects on working lands, and supporting data-driven business decisions. Petros brings 15-plus years of experience across the domains of food service, agricultural research, agricultural conservation, and environmental planning. Petros has worked across multiple segments of the food system which includes fine dining restaurants and grocery retailers in the SF Bay Area as a gastronomy coordinator, with indigenous Ecuadorian farmers/stewards through research collaboration, exploring the suitability of agroforestry systems within the Ecuadorian Amazon, and in Northern Tanzanian community level conservation work tackling environmental degradation issues taking place within the agrarian, and natural wildlife landscape interface. Petros has a master’s degree in Geographic Information Science and Technology focusing on data modeling and visualization from the University of Southern California, where he investigated the phenomena of food insecurity spatially and conducted suitability modeling research, investigating the viability of several agricultural land use scenarios. Petros also holds a bachelor’s degree in agricultural studies with a focus on crop production science and soil management from California State University, Stanislaus. Petros is a member of the International Geographic Honor Society, Gamma Theta Upsilon, an International Gilman Scholar, and an avid food bank volunteer.

Kaitie Conrad (she/her)

secretary, Accenture Strategy

Kaitie is passionate about the intersection of community development and sustainable food systems and brings extensive experience shaping and driving transformation initiatives across both private and public sectors. A consultant for Accenture Strategy’s global mergers and acquisitions practice, Kaitie supports both buy and sell-side executive clients across the deal lifecycle to enable their inorganic growth agendas. Prior to joining Accenture Strategy, Kaitie was a chief-of-staff and internal consultant for Teach For America’s national team in which she drove internal strategic planning, human capital/talent management priorities, and organization-wide initiatives. Kaitie received an MBA from Michigan Ross and an undergraduate degree in Political Science and History from UVM. She has lived in San Francisco since 2018.

Allen Moy (he/him)

Treasurer, Pacific Coast Farmers’ Market Association

Allen is Executive Director of the Pacific Coast Farmers’ Market Association (PCFMA), a nonprofit organization that serves over 250 California farmers by operating and promoting certified farmers’ markets in dozens of communities throughout the San Francisco Bay Area. Allen joined PCFMA in 2003, bringing over 15 years of experience in non-profit organizations. Allen is a native of San Antonio, Texas. He holds a Master’s in Urban Administration and a Bachelor’s in Communications and Political Science, both from Trinity University in San Antonio. Allen also has a Certificate in Human Resource Manager from California State University, Hayward (now Cal State East Bay). Allen is a member of the Board of Directors of the Farmers Market Coalition, a national nonprofit organization dedicated to strengthening farmers’ markets across the United States.

Jeanne Yu (she/her)


Jeanne is an active participant and voice in Fresh Approach’s programs. In 2017, after moving to East Palo Alto, she discovered Collective Roots and started volunteering there, where she learned about gardening and made like-minded friends in the community. From there, she gained enough skills to convert her yard into an edible landscape which served as a conduit for meeting and sharing food with neighbors. Since then, Jeanne has pursued the world of agriculture further: she sold vegetables to Fresh Approach’s Mobile Farmers’ Market, became a certified producer, took agroecology courses, trained in being a Master Composter, taught workshops at Fresh Approach’s Collective Roots Community Garden, joined Fresh Approach’s Community Advisory Board, helped manage a horse ranch, interned at an edible insect company, and obtained a teaching credential in agriculture. Jeanne is passionate about Fresh Approach and combining the worlds of agriculture and her community.

Jeanne is a math and computer science teacher at Los Altos High School. Before teaching, she worked in the film industry. In the early 2000’s, she taught math in India where she and her students created a documentary called “Palayan: A Story of Exodus” about the migration of self-sustaining Himalayan villagers to the city. She holds a BS in Film & Media Studies from the Massachusetts Institute of Technology (MIT) and an MA in Education from Pepperdine University.

Nicole Silva (she/her)

Board Member, Sutter health

Nicole is a native San Josean who has dedicated her career to improving the health and quality of life for those in her community through healthcare delivery administration and leadership. She is the Chief Operating Officer of El Camino Health’s Medical Network. Prior to that she worked in various administrative leadership capacities focused on community health and women’s healthcare clinic and physician practice operations, improving access to healthcare, patient safety and quality, and emphasizing diversity, equity, inclusion, and belonging as well as creating and sustaining psychological safety in her teams. She earned her Master of Public Health in Health Management and Policy from the University of Michigan School of Public Health, and her Bachelor of Science degree in Community Health Education from San Francisco State University. She also holds a Certificate of Biostatistics from University of California San Diego Extended Studies. 

Nicole has always been interested and involved in community building, development, and activism. From 2009-2022, Nicole was a Girl Scout troop leader for up to 18 girls from kindergarten to their senior year of high school, and included programming to expose girls to local food pantries, community gardening activities, food systems, and composting workshops. Looking to continue volunteering in a different capacity, Nicole joins the Board as a way to bridge her love for local farming and farmer’s markets, eating nutritious plant-based foods, and increasing health equity for underserved or food insecure communities by creating access to local, healthy produce.

“As a member of the Board, I’m deeply inspired by their mission to change our food system, nudging it towards a local orientation, a focus on nutrition and sustainability, and guided by principles of equity. As a small-scale organic farmer of color, I not only live many of the gaps that Fresh Approach aims to address but also see my values reflected in their work. I’ve been lucky to meet many members of the team, and could easily sense how dedicated the team is to working through many of the challenges faced with this substantial undertaking.”

Veronica Mazariegos-Anastassiou, Board Chair

This could be YOU!

New Board Member Positions Open: we’re currently seeking new Board Members!

To learn more about joining the Fresh Approach Board of Directors,
please reach out to our Executive Director, Laura deTar.

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