In the News
OUR FEATURES
Fresh Finds 8 Great Bay Area Farmers Markets
The Mercury News | July 16, 2024
8 South Bay Farmers’ Markets to check out this summer, including the East Palo Alto Community Farmers’ Market on Wednesday mornings at Bloomhouse.
East Palo Alto Community Farmers Market works to uplift local farmers, provide fresh produce
Palo Alto Online | June 5, 2024
In 2007, the East Palo Alto Community Farmers Market was one of the only places to access fresh fruits and vegetables in the area, said Laura deTar, executive director of Fresh Approach.
Ultimate San Jose, CA, Bucket List: A City Explorer’s Guide
Redfin Blog | February 20, 2024
“Our favorite thing about San Jose is the farmers markets that operate every week throughout the city – almost every neighborhood has one nearby!” shares Laura deTar of Fresh Approach…
Community organizations turn to rain gardens to prevent flooding in East Palo Alto
Palo Alto Online | November 28, 2023
Efforts to curtail the effects of flooding are more important than ever as California heads into an ‘El Nino’ year, a period of cooler and wetter weather.
Fighting for Social Justice, One Veggie at a Time
The Farmers’ Truck | April 21, 2020
In this second article from the Inspiring Changemaker Series, The Farmers’ Truck shares the story of Andy Ollove, Food Access Program Manager at Fresh Approach.
“Lettuce” Learn About Nutrition Through Fresh Approach’s Veggie Rx Program
Silicon Valley Voice | November 25, 2019
How our VeggieRx Cooking & Nutrition Classes are helping people build healthy habits in Silicon Valley.
A Fresh Approach for
Food Trucks
Contra Costa Marketplace Magazine | November 1, 2019
An interview with our Director of Programs, Laura deTar, about the history of the Mobile Farmers’ Market in Contra Costa County.
Change In Food Stamp Allocation Rules Could Impact CalFresh Program
CBS KPIX Bay Area | July 23, 2019
Learn how our Mobile Farmers’ Market truck is making healthy food more accessible for families receiving SNAP (food stamps) in Contra Costa County. With video.
Freshest Cargo’ food truck brings the freshest produce to De Anza’s campus
La Voz News | November 20, 2018
Read how our Mobile Farmers’ Market truck is tackling food insecurity on college campuses in the Bay Area.
A Fresh Approach to Food Insecurity
Planet Forward | July 2, 2018
Read how our community education – and our VeggieRx Nutrition and Cooking classes – are helping empowering local communities with the skills to prepare and cook with healthy foods.
A Farmers’ Market on Wheels
Inside Kaiser Permanente | June 5, 2018
See our Mobile Farmers’ Market truck in action in Richmond, CA in this fantastic video short.
East Bay Program Subsidizes Low-Income Families Eating Healthy
CBS KPIX Bay Area | December 10, 2017
See how the Matching Programs at our Mobile Farmers’ Market trucks are helping low-income Californians eat healthier.
Only Half of Eligible Contra Costa Residents Enroll in Food Stamps
Richmond Confidential | November 29, 2017
Read how our Mobile Farmers’ Market provides low-income residents of Contra Costa County access to healthy, affordable, farm-fresh foods.
Goodness to Go:
Mobile Farmers’ Markets
Edible Silicon Valley | November 6, 2017
Read how our Mobile Farmers’ Market truck is improving healthy food access in Silicon Valley.
Mobile Farmers Market Provides Fresh Produce
NBC Bay Area | July 24, 2017
Read about the launch of our Mobile Farmers’ Market route in East Palo Alto and Menlo Park.
Mobile Farmers’ Market Provides Healthy Food Options
The Advocate | July 6, 2017
Read how the Mobile Farmers’ Market truck is bringing affordable food to college campuses.
Under SF: Community First – Fresh Approach
KSFS | March 15, 2017
Watch this interview with a Fresh Approach nutrition educator, and hear how our programs are helping empower people to make healthy lifestyle changes.
Shop the Truck
Edible East Bay | August 9, 2016
Farmers’ market prices don’t match everyone’s food budget, but Freshest Cargo, a mobile market truck, is out addressing that concern in some of the least-served East Bay and South Bay communities.