VeggieRx Vouchers

We’re nourishing access to locally grown fruits and veggies

VeggieRx Vouchers are instrumental to the success of our VeggieRx Nutrition Program by helping our participants have easier access to purchasing fresh fruits and veggies. While learning more about nutrition and how to incorporate more nourishing produce into their diet, community members are able to apply that knowledge by visiting participating farmers’ markets to use their VeggieRx Vouchers with local farmers.

Learn About VeggieRx Nutrition Program

“The role financial incentive vouchers play in our VeggieRx programs is to grow, increase, and further the connection between what participants are learning from the VeggieRx curriculum and putting those principles and skills into practice as they shop at the farmers market.”
Lyndsi Datangel, Nutrition Education Program Specialist

Frequently Asked Questions (FAQs)

What are VeggieRx Vouchers?

VeggieRx Vouchers are “prescriptions,” for you and your family to spend on fruits and veggies for participating in our VeggieRx Nutrition Program. These vouchers are a no-cost opportunity for you and your household to figure out how to incorporate more fruits and veggies into your meals.

How do I earn VeggieRx Vouchers?

VeggieRx Vouchers can be earned by enrolling in our VeggieRx Nutrition Classes, engaging with our VeggieRx Cooking Demonstrations, participating in our garden workshops and community compost hub, and distributed through community partner organizations around the Bay Area.

Where can I spend VeggieRx Vouchers?

VeggieRx Vouchers can be spent at participating farmers’ markets around the Bay Area. Below our Commonly Asked Questions, we have county guides that list out farmers’ markets that accept VeggieRx Vouchers.

How do I buy fruits and vegetables with my VeggieRx Vouchers?

Your VeggieRx Vouchers are like cash: use them at the individual farm stalls at any farmers’ market listed below, including our Mobile Farmers’ Markets, as you would use regular cash.

Change will not be given for VeggieRx Vouchers.

If you are having trouble selecting produce for the exact amount of your vouchers, let the farmer know – they’ll be happy to help you reach an even total!

Do my VeggieRx Vouchers ever expire?

If your VeggieRx Vouchers have an expiration date on them, you must use them BEFORE the expiration date. However, if they don’t have an expiration date listed, use them at your convenience when shopping at any participating farmers’ markets to purchase more fresh fruits and veggies.

The farmer won’t accept my VeggieRx Vouchers. What do I do?

If a farmer won’t accept your vouchers as payment, go to the information booth at the market and talk to the Market Manager. Sometimes farmers will send new staff members to the markets who may not have learned about VeggieRx vouchers yet, so the Market Manager will come to the farm stall with you and explain the vouchers to the farmer.

Your vouchers are accepted by all of the farmers selling fruits and vegetables at all of the farmers’ markets listed below.

What’s Market Match?

Market Match is California’s healthy food incentive program, which matches shoppers’ federal nutrition assistance benefits, like CalFresh EBT (formerly known as food stamps), at farmers’ markets. When shoppers withdraw their CalFresh EBT benefits at farmers’ markets, Market Match provides matching funds so that they can buy even more fruits and vegetables. To learn more about the program, visit MarketMatch.org.

Market Match is a program of the Ecology Center and is funded by the California Department of Food and Agriculture through the California Nutrition Incentive Program and by the USDA through the Gus Schumacher Nutrition Incentive Program, as well as other funders.

“…going to the farmers market, you have a voucher and are freely able to put money in something you normally wouldn’t put and just try it just for the sake of maybe I might like this. I did that … I didn’t like some of the fruits, but at least I tried it, even asking the farmer, ‘How do you prepare it, what do you do ?’
VeggieRx Class Participant

County Spending Guides