Market Match is an incentive program that encourages those enrolled in the CalFresh (aka SNAP or food stamps) food assistance program to improve their diets by eating more fruits and vegetables. Market Match provides vouchers for free fruits and vegetables to CalFresh recipients when they spend their CalFresh benefits at participating farmers’ markets.
Market Match helps families with CalFresh stretch their food dollars and afford more healthy, locally grown fruits and vegetables. The program offers farmers’ market customers a dollar-for-dollar match of up to $10 when they use their CalFresh EBT cards at farmers’ markets operated by our partners at Pacific Coast Farmers’ Market Association (PCFMA).
Fresh Approach has offered Market Match-style incentives since 2009 in partnership with PCFMA. Fresh Approach is a member of the statewide California Market Match Consortium (CMMC), a group of nonprofit organizations and farmers’ market operators that all offer similar healthy food incentive programs under the Market Match banner.
Market Match has proven results; helping families to eat better and farmers to sustain their operations. See the results from Market Match at PCFMA’s markets in our 2015 Impacts Report.
For more information visit www.marketmatch.org