Fresh Approach is committed to creating a stronger, healthier, and more sustainable local food system through education and programming. Our program efforts help low income families throughout the Bay Area gain the knowledge they need to make better decisions about their diets and health and to access more fresh, healthy, affordable food.
Food Within Reach was a program which assisted community-based organizations in the San Jose area to take advantage of the city’s new zoning regulations to increase access to fresh, locally-grown fruits and vegetables in areas of high need.
Fresh Approach is a California nonprofit corporation that is tax exempt under Section 501(c)(3) of the Internal Revenue Code. Fresh Approach works closely with a separate nonprofit corporation, Pacific Coast Farmers’ Market Association, and with other organizations, in carrying out its mission of creating long-term change in local food systems by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.
All of these programs are supported by a Volunteer & Internship Program which engages the energy of committed allies throughout the Bay Area.