Give Health: by Giving Families Access to Affordable Produce
When you have a limited income, finding healthy, affordable produce can be a challenge.
And when people can’t afford fresh produce, they don’t buy it – leading to long-term health consequences.
But the opposite is also true. When fresh fruits and veggies are easy to find and afford, people eat more of them.
This is why the Freshest Cargo mobile farmers’ market exists. We work to bring fresh, locally grown fruits and veggies to communities that can’t otherwise access or afford them. We sell it at a reduced (subsidized) price, so that it’s easier for everyone to afford. We accept CalFresh / EBT as payment. AND – we participate in Market Match, a program which gives shoppers 50% off all produce (up to $20 worth) if they pay with CalFresh EBT.
Kamilah and her husband Earl have been regular Freshest Cargo shoppers for over a year. Having regular access to affordable, high quality produce has made a huge difference in their health and quality of life.
“My husband was hospitalized in March of 2015 for his high blood pressure,” Kamiliah recalls. “After that, he started researching ways to get healthier. Our family switched to a plant-based diet, with as many fresh fruits and vegetables as possible. And he lost 90 lbs in seven months!”
To Kamilah, this wouldn’t have been possible if it weren’t for the Freshest Cargo mobile farmers’ market. “Here in Antioch, it’s very difficult to find good fresh fruits and vegetables. The closest decent grocery stores are over 10 miles away! On top of that, Freshest Cargo has much better prices than the store. We also trust that you source from places with good practices. And then you get the CalFresh discount on top of that!”
For Kamilah, who frequents the downtown Antioch stop, Freshest Cargo is her best opportunity to buy healthy foods for her family of six. “Even our kids have adjusted to eating this way – we love stopping here to pick up fruit and veggies for the week. It’s been so cool having you here.”
This holiday season, you can help families like Kaimiliah’s by supporting Fresh Approach.
Help us reach our goal of $10,000 to make healthy food and healthy futures a reality for Bay Area families. Make a difference in the lives of thousands of families in the Bay Area by supporting Fresh Approach today! Join the movement and make your gift today.