Food Within Reach was a technical assistance program that assisted community-based organizations in San Jose to launch small certified farmers’ markets at school sites, library sites, community center sites, or church/religious assembly sites.
In 2012, a community-led process, organized by the Health Trust, successfully changed the zoning laws in San Jose to make it easier to start small California certified farmers’ markets. The hope was that these markets could help to make fresh fruits and vegetables more readily available in communities in which traditional food retail outlets were not adequately meeting consumers’ needs. While a farmers’ market may not be the best or only solution for every community, the technical assistance from Fresh Approach through the Food Within Reach program focused primarily on creating access to fresh local food at farmers’ markets.
The technical assistance included a guide to opening small farmers’ markets in San Jose, which is accessible through an interactive website or as a digital download, and year-long technical assistance partnerships with community-based organizations that wished to start small certified farmers’ markets in San Jose.