Patrick Fabian, Board President
Law Offices of Patrick Fabian
Patrick grew up in Pasadena, California in a house with a big yard, lots of fruit trees (citrus, avocado, and stone fruit), chickens, pigeons, and an annual large vegetable garden. He graduated from Pomona College with a degree in history, served in the Peace Corps (Turkey), then as a Lieutenant in the US Army (Seoul, Korea). Patrick attended law school at Boalt Hall, UC Berkeley. Patrick has practiced law in San Francisco for 40 plus years and is now semi-retired and living in Petaluma. He has served as a member of the Board of Pacific Coast Farmers Market Association (PCFMA) since 2001. Patrick is deeply committed to ensuring that California farmers have direct outlets for their products and that all Californians have access to those products. It’s good for the farmers and it’s good for the consumers.
Shelly McMahon, Vice President
Shelly runs a small family farm, Shelly’s Farm, which raises hens on pasture for eggs, with a focus on animal welfare. She has been involved with the PCFMA and FA boards for over 8 years, giving a voice to small family farms. Shelly is proud to be part of both organizations, which provide the best outlet for her products.
Mike Billigmeier, Secretary
Mike is a third generation farmer from Linden, CA. He currently farms cherries, walnuts, pears, peaches, and apples. He is the Co-Founder of PCFMA and has served on its Board of Directors for over 25 years. He worked for the Department of Food and Agriculture in the Direct Marketing Department, helping to establish and operate Certified Farmers Markets throughout California. He was appointed by the Governor and served on the California Certified Farmers’ Market Advisory Committee, helping make policy decisions regarding Certified Farmers Markets. Mike has been a Board member of Fresh Approach since its inception.
Steve Fernandes, Treasurer
Bio coming soon…
Vicky is an entrepreneur with deep commitment to bringing “good for you, good for the planet” products to market. As a partner at Navigate CPG, Vicky works primarily with brands who share her drive to bring delicious, clean and responsibly sourced food to market by either working with them on current products or helping to create new offerings. Vicky honed her skills at Price Club and Costco Wholesale, where she was an Assistant Vice President in merchandising. After leaving the corporate world to focus on her young family, Vicky became a frustrated consumer—carefully deciphering misleading labels, seeking out organic products when they weren’t so plentiful and questioning how products were sourced. Thus began a new chapter where she decided to use her retail background to help lessor known, high-integrity brands find a mainstream audience. In addition to advocating for great brands, Vicky previously lead business development efforts for an ecommerce company that became an award winning, top ten eBay store, she co-founded a socially driven athletic apparel line, REVA, which was sold nationally through the marathon channel and opened the first several locations of The Organic Coup, America’s first USDA certified organic fast food. Vicky has a BA in English from UC Berkeley (Go Bears!) and an MBA in International Business from University of San Francisco.
Allen J. Moy
Pacific Coast Farmers’ Market Association
Allen is Executive Director of the Pacific Coast Farmers’ Market Association (PCFMA), a nonprofit organization that serves over 250 California farmers by operating and promoting nearly 60 certified farmers’ markets in the San Francisco Bay Area. Allen joined PCFMA in 2003, bringing over 15 years of experience in non-profit organizations. Allen is a native of San Antonio, Texas. He holds a Master’s in Urban Administration and a Bachelor’s in Communications and Political Science, both from Trinity University in San Antonio. Allen also has a Certificate in Human Resource Manager from California State University, Hayward (now Cal State East Bay). Allen lives in Concord, where his passion for local food has inspired him to plant fruit trees and a vegetable garden that consistently feed the neighborhood squirrels.
Christina is the Content Project Manager for Sun Basket, with her fingers in all aspects of content from data analyzing topics that most resonate with readers to working with the marketing team on social media posts to making instructionals on how to make a deck garden out of a recycled shipping box. She’s a living, breathing episode of Portlandia (minus the unbearable smugness). She knits ponchos (in fact she wrote a book about them), makes ceramic mugs and planters, and teaches craft and food preservation classes throughout the Bay Area on weekends. Did we mention that she’s also a DJ and an amateur mixologist? (You want her at your party.) Prior to her current position, she owned the award-winning fiber supply store, Article Pract, in Oakland, and previously worked for Whole Foods Market as a content marketing writer and recipe developer. Her passions lie in crafting things with an artistry that is practical, with a focus on upcycling and community. She waves the banner for food justice and nutrition education. She lives in Oakland, CA, with her backyard flock of 9 ducks and her Catahoula Leopard Dog, Ida.
Janet Venturino leads enterprise brand strategy, business and consumer message strategyand marketingng for Kaiser Permanente (KP), a Fortune 50 nonprofit and one of America’s leading health care providers. With an impressive 25-year career marked by exemplary leadership and achievement, Janet has held the positions of manager, director, executive director, and vice president at both state and national levels. Among her many strengths is her ability to lead large teams with multiple regional partners; frame the broader marketing and communication strategies; and influence stakeholders in smaller markets toward decisions based on customer data and insights. Janet earned a Bachelor of Arts in journalism with a minor in political science from San Jose State University. She is the recipient of the 2013 Marketers That Matter Award, recognizing integrated marketing that creates measurable results, and the 2013 AVA Digital Platinum Award for the KP “Viva Bien” Latino consumer social engagement program. She earned her certification in the Executive Leadership Program at Harvard Business School and is a member of both the American Marketing Association and Brand50, a private sharing community for senior-most executives from globally respected organizations.